For resellers or e-commerce, they focus regarding the money keywords since those are usually the words used by customers are usually searching for that products the player want.
Check a company's ranking/reputation and work and among their resellers if possible. https://www.digitaljournal.com/pr/news/press-advantage/alpha-therapeutics-llc-introduces-groundbreaking-extra-strength-cbg-and-cbd-products-formulated-by-doctors