Customer churn is the ultimate nightmare for any Product Manager (PM). It’s the silent killer of SaaS businesses, creeping up slowly and eating away at revenue before you even realize what’s happening. Naturally, PMs spend a lot of time tracking churn, trying to understand why users leave and how to keep them around. But here’s the hard truth: most PMs have been measuring churn incorr... https://www.plgos.com/blogs/why-product-managers-have-been-measuring-customer-churn-all-wrong