In varied environments, digital signage plays different roles. While the technology itself may be similar, the way signage is used changes significantly. This variation is not accidental. Audience behaviour, physical layout, and daily routines shape effectiveness over time. Planning for setting-specific behaviour improves long-term results. when content reflects real use. https://andrewworklogs.nizarblog.com/39961722/notes-on-how-organisations-roll-out-digital-signage